The Group is operational in Greece, Cyprus, Bulgaria, Serbia, Montenegro, and FYROM (through its subsidiaries). Exports are also made to all the major markets in S.E. Europe.
The Group meets the needs of all of its domestic customers (industry, transport, shipping, aviation, etc.) and is active in retail and wholesale sales in both the domestic as well as international markets. Apart from the sales of fuels and lubricants through its network of service stations, a wide range of other services, both within and outside Greece, are provided.
Table 5.1 Percentage of sales by product for each of the Group’s companies
|
PRODUCTS
|
ΕΚΟ |
HF |
ΕΚΟ
SERBIA |
OKTA |
EKO
BULGARIA |
HP
CYPRUS |
JUGOPETROL |
| Unleaded gasoline 95 octane |
17,52% |
42,99% |
19% |
11,20% |
10,8% |
32,2% |
14,7% |
| Unleaded gasoline 98 octane |
|
|
5% |
1,9% |
|
2,1% |
3,1% |
| Unleaded gasoline 100 octane |
0,83% |
1,94% |
|
|
|
|
|
| Automotive gas oil |
26,21% |
36,86% |
53% |
56,8% |
0,9% |
26,6% |
61,45% |
| Heating gas oil |
6,40% |
14,41% |
|
4,0% |
61,4% |
8,8% |
3,6% |
| Heating gas oil |
4,50% |
|
|
|
1,4% |
15,7% |
1,7% |
| Marine fuel |
0,69% |
0,02% |
0,1% |
|
|
0,2% |
0,05% |
| Lubricants |
0,10% |
|
|
|
|
0,9% |
|
| Mazout (fuel oil) |
22,67% |
1,09% |
|
14,3% |
|
3,8% |
|
| Bitumen |
1,29% |
0,81% |
|
|
5,6% |
|
|
| LPG |
2,82% |
1,89% |
23% |
4,3% |
16,2% |
5,3% |
2,0% |
| CNG |
|
|
|
|
1,4% |
|
|
| Jet A1 |
16,95% |
|
|
6,0% |
2,3% |
4,4% |
13,40% |
| Other (Crude Oil, White Spirit) |
|
|
|
1,4% |
|
|
|
In Greece, EKO possesses a petrol stations network of 900 stations, in a market of approximately 6,000 service stations, while Hellenic Fuels (HF) operates 816 service stations under the BP brand.
In 2014, the Group significantly increased the number of “company owned – company managed’’ service stations, from 90 to 139, while synergies were implemented between the two Greek EKO-HF marketing networks with the aim of effectively and safely bringing competitively priced products to the market, smooth supply of products for the benefit of customers and achieving reduced costs in regard to support services.
For 2015, the objective is to increase the Group's trading companies’ market share while improving operating profitability and liquidity. The main pillars of the targeted competitiveness improvement are operations’ optimization and further increasing the value offered to consumers through innovative products and high quality services at competitive prices.
Table 5.1 presents the “product mix” in the domestic and international markets where the Group's subsidiaries operate in 2014:
- HELLENIC PETROLEUM CYPRUS: is a fuel marketing company that supplies the Cypriot market (consumers and businesses) with EKO’s products (fuels and lubricants) through a network of 83 service stations. Retail represents approximately 61% of sales volume.
- EKO SERBIA: has a service stations network comprised of 53 petrol stations (51 under COMO and 2 DODO), covering 8% of domestic market; and 4% based on the number of petrol stations. The volume of sales is 10% wholesale and 90% retail.
- OKTA: covers approximately 50% of the domestic market (fYROM). In addition, its significant storage capacity serves as a safety mechanism for the uninterrupted supply of fuel in the markets where it operates (Kosovo, Serbian and Albanian markets). At the same time, it is a major exporter and a significant employer of transportation, logistics and engineering services. The OKTA retail unit currently has 27 petrol stations, which amounts to approximately 9% of the total number of petrol stations in the country. OKTA’s retail has a market share of approximately 10% in reference to sale volumes.
- EKO BULGARIA: its service station network covers 90%, in geographical terms, of the country's retail market, while covering (again in geographical terms) 100% of the country’s wholesale market. Its market share in retail is 9% (83 service stations, which are supported by two owned LPG depots, one rented depot for light fuels and 27 leased car washing facilities).
- JUGOPETROL: has a market share of 55% and based on the number of service stations, a share of 41% in Montenegro. Its service network is comprised of 38 petrol stations, 3 yacht services facilities, one light fuel depot at Bar and two aviation fuel depots in Tivat and Podgorica.
- DIAXON: is active primarily in the production and marketing of polypropylene film (BOPP FILM). Its products are 39% exported (Chart 5.2).
Chart 5.2: DIAXON's sales breakdown by type of film
