Our market leadership depends on our ability to attract, retain and engage the best people, in line with our principles and values. We strive to provide a safe and motivating work environment, where our employees are treated with respect and offered equal opportunities for developing their skills and advancing their career.

We understand that diversity and inclusion are factors that help us improve business results, enhance our reputation and work with talented people.

The relationship with our employees is based on the principle of equal treatment. Both the inclusion and the career path of each employee within the Group, are based on their qualifications, performance and ambitions, without any discrimination.

In 2014, 9% of our senior managers in Greece were female (6% in Greece and abroad overall). We recognize that there is further potential for improvement in placing more women in senior staff level positions.

The 5-year strategy, from 2013 to 2017, was designed and implemented, based on our corporate profile. The Group's strategy and implementation plan was drafted, following a preplanned "roadmap" with specific goals and implementation phases.